What is SEO and how can it help your business?
Search engine optimization (SEO) works to improve your site’s visibility within search engines such as Google, Yahoo!, and Bing.
It’s the process of improving your online presence through both on-page and off-page tactics, like building links to your website.
Off-page refers to factors outside of your website that influence search rankings, including social signals, backlinks, and more.
Many people use the terms SEO and search engine marketing (SEM) interchangeably—but the fact remains that there are distinct differences between the two disciplines.
Google search engine algorithm
To achieve that goal, Google continually tweaks its search engine algorithm—the code that decides which sites show up first in search results.
Those tweaks affect what you see when you type a search query into Google’s I’m feeling lucky bar—and also have a big impact on website traffic and online sales for thousands of companies.
Benefits of having good SEO practices
When you have good search engine optimization, you’ll get more views from those who are actively looking for what you provide.
If someone searches for a product or service that you offer but never heard of before, Google will show them search results for all things related to their query.
Since people are more likely to click on links that appear higher on a page in organic results—and more clicks mean more leads—it pays to have good SEO practices.
Ranking factors
The main factors that affect a site’s search ranking are its domain age, popularity, links from other sites, keyword usage, load time, quality of the content (including internal links), title tags, and meta descriptions.
Search engines typically add new features to their algorithms to combat spamdexing. The 2005 Google bomb had a very high impact in October 2005.
On-page optimization
You’ve done all you can with your off-page optimization, but now it’s time to optimize for search engines like Google.
On-page optimization is just as important, if not more important than off-page optimization. You see, on-page optimization refers to things you do on a page to rank better in search results.
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